Armenia is the motherland of the Apricot. According to research, old apricot cores have been discovered during excavations that date the fruit to Armenia as far back as 3,000 years!
The connection between the Armenian culture and the apricot is beloved. The fruit represents the preservation of life in Armenia, both literally with it being a source of nutrition, but also metaphorically as its roots are deep and resilient to surviving thousands of years on Armenian soil, just like our people. Even the most beloved Armenian musical instrument, the Duduk (an ancient Armenian flute) was originally made of Apricot wood.
The Apricot Collection holds a special place in our hearts as 50% of all net proceeds generated through this collection's sales will be donated to charities benefitting Armenia and families in Armenia in need.